Mironins awarded most innovative national transmedia project by FICOD

Mironins wins the FICOD award for the most innovative national transmedia project under the 3DWire (Mercado de Segovia for animation, video game and new media).

FICOD awarded Mironins for best national transmedia project at the gala of the seventh edition of 3D Wire festival held on Saturday, for getting preschoolers to learn by playing with art.

Kids from 3 years up can play with Mironins, characters who have escaped from the paintings by Joan Miró. They'll learn with them, in a fun way, about the life and work of one of the most outstanding Spanish artists of the twentieth century.

Mironins are first born as a book to play and learn about Joan Miró written by Anna Carter, Marcela and Anna Hattemer Purroy. It became a transmedia project with the incorporation of Mikel Bilbao Mas, founder of Cornelius Films, who went to Segovia to 3D Wire to receive the prize by FICOD. Now, Mironins is much more than a book, is an animated series, an app for smartphones and tablets, augmented reality application, a website and a unique teaching tool.

This transmedia experience is a journey through the life and work of the Catalan artist for children, who guided by Mironins will learn about his life and some of his most notable pieces. The authors invite kids to draw a turtle as the one Miró drew when he was nine. They transport them to the Mont-Roig del Camp farmhouse where Miró spent long periods of his life. Exercises to cut, paste, and draw, encourage children to emulate the techniques he used in his work.



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